Building an E-Commerce Site

More and more brick and mortar stores have started up E-Commerce sites due to:

Internet sales are less costly to fulfill
Internet sales free up labour resources
You can process Internet sales efficiently at your convenience

Recently Livingspace a local furniture store launched their Ecommerce site.

They did a very good job on it, a few positivies

the navigation is well laid out and easy to read
Search bar easily accessible on the top right
URL’s have been made user and search engine friendly.
Offer Free Shipping, people will be much more willing to buy if they think they are getting a deal.

A few things I would change/add

There are no meta tags for the pages so you haven’t given the search engines and descriptions of the pages or keywords to work with. They are not necessary but doing so you can rank higher for the given keywords so why give away that traffic, is that now what this is all about?
They run a blog on a different domain; but, have not announced it there yet. Google and the other search engines love links especially from other domains, so give it to them!

See the store at shop.livingspace.com

This was just a basic overview and there are many blogs that focus on Ecommerce, my favorite would be Get Elastic from Vancouver based Ecommerce software provider elasticpath.